Sport

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    Kelly Slater unveils Outerknown

    In July, the name was leaked. The eleven-time world champion surfer now unveiled his new "timeless, responsible and functional" brand, which benefits from a “strategic partnership" with...

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    Billabong reduces losses for 2013-2014

    The board sports group has posted a net loss of 166 million euros (234 million dollars), a result in large part due to restructuring. On a comparable basis, its sales increased by 1.5%...

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    Vuarnet: textile license changes hands

    Last year, Vuarnet granted the Italian company Brands & More the license to produce its apparel. Now, the clothing manufacturer has been acquired by Tricolor Sport, which has distributed...

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    Foot Locker continues to advance

    Foot Locker continues its streak of steady gains, recording second quarter sales of 1.24 billion euros (1.64 billion dollars), up 12.9% compared to the same period last year.

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    Billabong to sell SurfStitch and Swell

    The board-sports company has decided to sell its multibrand e-commerce sites in order to focus on an omnichannel model for its brands Billabong, RVCA and Element. The sites will be taken...

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    Volcom: ”True to this" as new tagline

    In adopting a new artistic and visual direction for its marketing efforts, the brand aims to highlight its history and authenticity while strengthening its community.

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    Puma Forever Faster

    Puma’s new international advertising campaign is off the starting blocks. With its new concept, the brand eschews previous attempts to become a lifestyle brand, instead emphasizing...